Publications

• Mochon, D. & Schwartz, J. (in press) “The confrontation effect: When users engage more with ideology-inconsistent content online,” Organizational Behavior and Human Decision Processes.

• Mochon, D. (2024) "Reference-dependent risk-taking in the NBA,” Journal of Behavioral Decision Making, 37(4), 1-15.

• Mochon, D. & Schwartz, J. (in press) “The importance of construct validity in consumer research,” Journal of Consumer Psychology.

• Mazar, N., Mochon, D. & Ariely, D. (2018) “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency,” Journal of Consumer Psychology, 28(3), 466-476.

• Mochon, D., Johnson, K., Schwartz, J. & Ariely, D. (2017) “How much is a like worth? A Facebook page field experiment,” Journal of Marketing Research, 54(2), 306-317.

• John, L.K., Mochon, D., Emrich, O. & Schwartz, J. (2017) “What's the value of a like? Social media endorsements don't work the way you might think,” Harvard Business Review, March-April, 2800-2807.

• Mochon, D., Schwartz, J., Maroba, J., Patel, D. & Ariely, D. (2017) “Gain without pain: The extended effects of a behavioral health intervention,” Management Science, 63(1), 58-72.

• Schwartz, J., Mochon, D., Wyper, L., Maroba, J.,Patel, D. & Ariely, D. (2014) “Healthier by pre-commitment," Psychological Science, 25(2), 538-546.

• Mochon, D. (2013). “Single option aversion,” Journal of Consumer Research, 40(October), 555-566.

• Mochon, D. & Frederick, S. (2013). “Anchoring in sequential judgments,” Organizational Behavior and Human Decision Processes, 122(1) 69-79.

• Mochon, D., Norton, M.I. & Ariely, D. (2012). “Bolstering and restoring feelings of competence via the IKEA effect,” International Journal of Research in Marketing, 29(4), 363-369.

• Norton, M.I., Mochon, D. & Ariely, D. (2012). “The IKEA effect: When labor leads to love,” Journal of Consumer Psychology, 22(3), 453-460.

• Frederick, S. & Mochon, D. (2012). “A scale distortion theory of anchoring,” Journal of Experimental Psychology: General, 141(1), 124-133.

• Newman, G.E. & Mochon, D. (2012). “Why are lotteries valued less? Multiple tests of a direct risk-aversion mechanism,” Judgment and Decision Making, 7(1), 19-24.

• Mochon, D., Norton, M.I. & Ariely, D. (2011). “Who benefits from religion?,” Social Indicators Research, 101(1), 1-15.

• Frederick, S., Meyer, A. & Mochon, D. (2011). “Characterizing perceptions of energy consumption,”  Proceedings of the National Academy of Sciences, 108(8), E23-E23.

• Frederick, S., Kahneman, D. & Mochon, D. (2010) “Elaborating a simpler theory of anchoring,” Journal of Consumer Psychology, 20(1), 17-19.

• Mochon, D., Norton, M.I. & Ariely, D. (2008). “Getting off the hedonic treadmill, one step at a time: The impact of regular religious practice and exercise on well-being,” Journal of Economic Psychology, 29, 632-642.

• Eastwick, P.W., Finkel, E.J., Mochon, D. & Ariely, D. (2007). “Selective vs. unselective romantic desire: Not all reciprocity is created equal,” Psychological Science, 18(4), 317-319.

• Mochon, D. & Sloman, S.A. (2004). “Causal models frame interpretation of mathematical equations,” Psychonomic Bulletin and Review, 11(6), 1099–1104.

• Mathalon, D.H., Woods, S.W., Miller, T.J., Maher, S.M., Mochon, D., Oustinovskaya, M. & McGlashan, T.H. (2004). “Auditory and visual P300 amplitude reduction in patients with prodromal symptoms of schizophrenia,” Biological Psychiatry, 55, 9S-9S.